Thursday, 1 March 2012

Does advertising work anymore for small businesses to clear excess stock

Help! please! yes, I am serious. I have this question. Does advertising work anymore

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for small businesses to clear excess stock? I own a children's shoe store and have excess stock. While this is an extremely common problem for any retailer, the answer has always been so hard to find and now my brain is drained. I decided to advertise in a local newspaper, local

Does advertising work anymore for small businesses to clear excess stock

Friday, 24 February 2012

Small Businesses can beat the big guys with good service service skills

I'm positive that with good customer service skills, small businesses can beat out the big players. Generally speaking, which is always dangerous, as small business owners we are normally closer to what's happening on the shop floor than the owners or CEO's of large companies. Hence, we should know how our employees are interacting with customers and act quickly to fill in gaps by training in good customer service skills. We should also be providing clear polices and procedures of how to deal

it's with good customer service that small business can beat the big players

Wednesday, 22 February 2012

Content Marketing for Small Business - What is that?

When I first read the article,which is extracted below, I thought What, what on earth is this now? Content Marketing for small business what? My head was spinning ( luckily it didn't come off). Now I'm more of a numbers person, so all this words stuff is hard for me to take in. I had to, again, consult trusty wikipedia :-
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential

what is content marketing for small business

Content Marketing Strategy example for Retail

[caption id="attachment_616" align="alignleft" width="200" caption="A Content Marketing Strategy for Retail"][/caption]

When I wrote on content marketing previously I knew it was something that I had to look into on a deeper level for my children's footwear store. Andy Stack of You Tube offers this advice "it's important for retailers to develop a content marketing strategy and not necessarily an advertising strategy, and sponsor content that matters to your community and spend money

A content marketing for small businesses

Tuesday, 21 February 2012

Small Business growth from the use of Social Media

We hear everyday of how we can get small business growth from the use of social

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media, and most of us consider it free to use. Jeremy Morgan, senior vice president of marketing and consumer insights of Smashburger says "The common misconception about social media is that it's free, Facebook and Twitter are free, but for small-business owners in

small business growth from the use of social media

Saturday, 18 February 2012

Small Business Growth Tips - Exporting, huge investment required

Small business growth tips are something most, but not every, small business owner is

[caption id="attachment_130" align="alignright" width="128" caption="Small Business Exporting Tips"][/caption]

searching for. An article I have just read on the American Express Open Forum talks about exporting as a way of growing businesses. Now, I have great admiration for the American Express Open Forum ( note that the articles presented by the forum are the writers own opinions and not those

small business growth tips

Friday, 17 February 2012

Small Business Growth and the Economic Crisis- is growth a magic pill for the economy

Now this has been worrying me for a while it's been one of those niggling thoughts at the


[caption id="attachment_553" align="alignright" width="200" caption="small business growth no magic answer for economic recovery"][/caption]
back of my mind. All this talk from politicians about small business growth and the economic crisis and how growth is the lynch pin of economic recovery. It seams to be global... this is how we are going to get the economy moving... Then I came across this

small business growth and the economic crisis read more...