Attracting new customers by viral word of mouth - Review Engine ROI

In previous posts I have commented on word of mouth being the primary reason new customers walk into my kids shoe store. Friends and family members have mentioned my products and services at informal get together's such as friends catching up, coffee mornings, family gatherings. And yet I still have persisted in paying for print and radio advertising with no discernible result.

Now I am a DIYer in my business, a one woman band if you like. I have set up my own website, based on a free

Attracting new customers by viral word of mouth - Review Engine ROI