An issue facing all small business owners - where to advertise your business

I know that half of advertising doesn't work, the problem is I don't know which half - As a small business owner does this quote ( paraphrased) by retailing tycoon John Wanamaker, resonate with you? Do you want to know where to advertise your business? Knowing how, what & who to advertise with was bad enough when the options where limited.

[caption id="attachment_1081" align="alignright" width="128" caption="where are you going to place your advertising dollar?"][/caption]

Not

An issue facing all small business owners - where to advertise your business - there are far too many choices of where to spend our advertising dollar