Thursday, 15 March 2012

Do customer loyalty programs really work?

My small store does not have a customer loyalty program. Why? A couple of

[caption id="attachment_745" align="alignright" width="300" caption="Dogs are said to be loyal, are people? Do customer loyalty programs work"][/caption]

reasons. Firstly I'm not sure that customer loyalty programs really work, and secondly I haven't found a program that suits my needs. It seems now though, that because other stores have them, potential/new customers are expecting me to follow suit. My opinion,

do customer loyalty programs work

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